Francis Mayer has the absolute goal to raise global awareness using his fashion label. About what we buy and consume as humans, what's cool and what's not cool. What's ethic and what's not.
Coming from a poor background with not much ressources around him, he had to go and learn everything about the fashion industry which he felt in love with. Thanks to the internet and the possibility to travel the world, he's now ready to take over and give a fresh taste of what fashion should be.